My work sits at the intersection of lifecycle strategy, customer data, marketing technology, and the operating systems that connect them.
These are not campaign galleries. They are examples of the architecture underneath the customer experience: the data structures, decision logic, governance, automation, and reusable frameworks that allow lifecycle marketing to operate at scale.
Intelligence Engine Framework
A scalable lifecycle operating model designed to transform CRM from isolated campaign execution into reusable infrastructure for behavioral intelligence, nurture, personalization, and automation across brands.
TheBar.com Identity & Data Architecture
Cross-brand identity and customer-data architecture connecting a shared commerce ecosystem with lifecycle activation while preserving the distinctions between individual consumers, behaviors, preferences, and brand relationships.
Klaviyo → SFMC Migration & Re-Architecture
A platform migration treated as an opportunity to rebuild the underlying CRM system—not simply reproduce existing campaigns inside more expensive software.
Enterprise Affinity & Engagement Architecture
A behavioral intelligence framework designed to translate customer interactions into durable affinity and engagement signals that could support segmentation, decision-making, and increasingly relevant experiences.
New World Brands Welcome Journey Strategy
A lifecycle onboarding strategy designed to do more than deliver a fixed welcome sequence: establish an early customer relationship while gathering the behavioral intelligence needed to make future communication more useful.
Additional work includes enterprise domain and sendability governance, preference and affinity capture, event-driven personalization, automated nurture architecture, and Salesforce-connected lifecycle systems.
Across all of it, the objective is the same: build the foundation that allows customer strategy, data, and technology to work as one system.