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Jodie Wilson
Enterprise Affinity & Engagement Architecture
Intelligence Engine Framework
Enterprise Domain & Sendability Governance
Klaviyo → SFMC Migration & Re-Architecture
TheBar.com Identity & Data Architecture
New World Brands Welcome Journey Strategy
FIFA Hyper-Personalization Framework
Personalization & Automated Nurture Architecture
Preference Center & Affinity Capture Experiences
Salesforce-Driven Lifecycle Nurture Architecture
Resume
I make complicated customer systems make sense.
Lifecycle strategy + the infrastructure underneath
Selected Work
The Dana Scully answer
I printed a giant Middle Earth
I’m writing a novel
Aug 24, 2026
I wrote a horror thesis
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